Sunday night I got started reading my first book in a while (it is hard to get as much reading done when you're not riding the train for two hours a day) and it is one that I've been looking forward to - Change by Design by Tim Brown (CEO of IDEO).  I had heard great things about the book and even though I am only half way through it as I write this tonight, I can heartily recommend it to anyone who struggles with the 'old way' of creating in a corporate environment.  To my way of thinking, design thinking is simply a better term for those of us who are entrepreneurial who need to pitch a new approach to a more traditional company without scaring them off... it also reminded me of a great story that I was told a couple of weeks ago that seems to epidomize the design thinking process - a story I'm going to call 'The Parable of the Fly Fisherman'.